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Richard’s latest book is Unreasonable Success and How to Achieve It. It was named by GQ as one of the top 25 business books of all time. The book, rewritten in 2022, has sold more than a million copies, been translated into roughly 40 languages, and has become a business classic. In 1997, Richard’s book The 80/20 Principle reinterpreted the Pareto Rule-which states that most results come from a small minority of causes-and extended it beyond its well-known application in business into personal life, happiness, and success. before joining Jim Lawrence and Iain Evans to start LEK, which expanded from three to 350 professionals during the six years Richard was there. He has worked for Boston Consulting Group and was a partner at Bain & Co.
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His investments have grown at 22 percent compounded annually over 37 years and have included Filofax, Plymouth Gin, Belgo, Betfair, FanDuel, and Auto1. Richard Koch ( an entrepreneur, investor, former strategy consultant, and author of several books on business and ideas, including four on how to apply the 80/20 principle in all walks of life. But if you expect there are going to be no difficulties, obviously you are going to be disillusioned.” - Richard Koch If you understand this, you can transcend it, because you anticipate that things are going to be difficult, and you can take pride in overcoming difficulties. Scott Peck wrote a book which starts, ‘Life is difficult.’ This is one of the great things about life.
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